Retail signage is more than just words on display – it’s a salesperson, a guide for your customers through your location and a key element of your business’s overall branding. Having a memorable, positive in-store experience is key to building a loyal consumer base; 84 percent of customers report that stores with a pleasant atmosphere are more likely to drive repeat visits, with 79 percent reporting that it can make them stay in a store longer
Understanding how to use retail signs strategically and displays can lead to stronger sales, enhanced customer experience and long-lasting brand loyalty