When it comes to visual communication, signs and graphics are some of the most powerful tools a business can use. Whether it’s a bold storefront sign that draws customers in, a window graphic that shares your hours, or a vehicle wrapturning heads on the highway, great signage does more than just decorate—it communicates clearly, quickly and memorably.
But behind every clean, compelling sign is a thoughtful design process that balances creativity with function. At Image360, we’ve helped businesses of all sizes turn simple ideas into eye-catching signs and impactful graphics. And while every project is unique, the best designs almost always rely on a few trusted tricks.
Let’s pull back the curtain and explore the design principles that make signs work—and how you can use them to get noticed.